SEPTEMBER 7-10, 2025 | HUNTINGTON BEACH, CA

What FINNY’s Co-Founder Wants Advisors to Know: 3 Misconceptions About AI and the Realities Behind Them

AI is reshaping advisor roles, firm growth, and innovation, but the path forward remains unclear. In speaking with Eden Ovadia, Co-Founder of FINNY, her blend of industry diligence work and machine-learning expertise revealed how differently firms interpret AI’s impact. The conversation surfaced three common misconceptions across wealth management, along with the realities shaping how AI is actually being adopted inside advisory businesses.

The Real AI Disruption in Wealth Management: Culture, Meaning, and the Future of Advice

The wealth management industry is entering a period in which AI is reshaping work, identity, and the client experience faster than organizations can adapt. Across our preparations for Future Proof Citywide, leaders consistently described cultural strain, a shifting advisor role, and a move from personalization to humanization as the defining pressures of this moment. As Brian Portnoy of Shaping Wealth emphasized, these changes reflect deep psychological dynamics as much as technological ones.

Introducing the AI Playground at Future Proof Citywide 2026

Firms are at very different points in their AI journey. Some are already building, others are cautiously experimenting, and many have not started at all. But the reality is the same for everyone: AI is reshaping the industry faster than anyone expected, and leaders are trying to figure out what truly matters. This is why we created the AI Playground at Future Proof Citywide, March 8–11, 2026 in Miami Beach. It is a place for every firm, at every stage, to get hands-on with what AI can do right now.

5 Lessons on AI in Wealth Management from My Conversation with Jason Pereira

There’s no shortage of opinions about AI, but every so often, someone frames the change in a way that makes you think deeper. That’s what happened in a recent discussion with Jason Pereira. To Jason, AI is a test of how quickly people can evolve. Here are five lessons that stood out from the conversation.

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